Blue Nile Adds 'Tokens of Affection' Gift Guide to Website

14 08 2010

RAPAPORT… Blue Nile kicked off its Tokens of Affection top-10 gift guide today, as Christmas shopping season 2008 heads into the final stretch. In its ongoing attempt to keep its brand name out in front of those of its competitors, Blue Nile has been reminding consumers of its offerings on a regular basis this season.

This past week, Blue Nile reminded shoppers of engagement ring options. The week before, the online retailer announced a daily gemstone price special. Right before Thanksgiving, Blue Nile launched a personal shopper service. And earlier in November, the website launched special financing plans with Bill Me Later(R).

Blue Nile listed today’s top 10 tokens of affection as:

–a charm bracelet in sterling silver for $35
–a double heart pendant in sterling silver for $40
–an engraveable sweetheart locket in sterling silver for $50
–love-knot earrings in sterling silver for $60
–a heart-tag bracelet in sterling silver for $70
–a freshwater cultured pearls heart necklace in sterling silver for $160
–an infinity rings pendant in 18-karat gold for $325
–a diamond infinity heart pendant (1/8 carat total) in 18-karat white gold for $420
–a diamond curved Journey pendant (1/2 carat total) in 18-karat white gold for $750
–diamond earrings (1 carat total) in 18-karat white gold for a daily special price of $1,550

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